Hire Specialist AI Workers For Your Eye Care Practice.
Free your team from repetitive admin, capture every patient enquiry, increase bookings and reviews, and grow practice revenue with a 24/7, 365 AI workforce built for eye care. From £120 per month (licence & setup fee applies).
We build your AI before the demo, so you hear it working on your own practice.
Nobody at your front desk is ignoring the phone. They are helping the patient standing in front of them.
It is twenty past ten on a Tuesday. A clinician is mid-examination. Somebody is being dispensed a frame they waited a fortnight for. The one person on the desk is taking a payment, and the phone has now rung four times.
So it rings out, or it goes to voicemail, and that patient books with the practice down the road that answered. It costs you nothing you can see. That is exactly what makes it expensive.
Reception is six jobs sharing one person. Whether that is an optometry front desk, a clinic switchboard or a consultant's private secretary, the telephone is the task your organisation is structurally guaranteed to drop every busy hour of every busy day.
Tuesday, front desk
Nothing here is anybody's fault. There was one pair of hands.
The 8 Bottlenecks Costing Your Practice Revenue And Capacity Every Day.
Eight operational bottlenecks that reduce capacity, increase admin and delay patient care. Every one of them is somebody's job that nobody has time for.
Slow lead response
New patient enquiries go cold.
Lost web visitors
Visitors leave without booking.
Unanswered calls
Patients calling to book eye exams reach voicemail.
Ignored messages
SMS follow-ups never sent.
Missing reviews
Happy patients never asked.
Unread social DMs
Enquiries lost in social inboxes.
Uncovered leads
Paid advertising leads not followed up.
Dormant databases
Lapsed patients due a recheck sitting inactive.
Three reasonable answers. All three run out in the same place.
Hire another person
The right instinct, and it is getting harder every year. The role is difficult to fill and harder to keep, and the pain between somebody leaving and their replacement being up to speed is costing you.
Costs land before the capacity does
Let it wait - handle it later
When a practice is short-staffed, or closed, the phone rings through. Nobody picks up. The e-mail enquiry is not picked up until the next day. The website visitor got distracted and didn't make contact.
The prospect goes somewhere else
Take on an AI answering service
It can answer your calls, but that's where it stops. Your website is still leaking. You are still too slow to respond to some new enquiries. Your team are too busy.
You're still missing out
What happens the next time nobody can reach the phone.
Four steps, in the order your patient experiences them. No black box.
The worker picks up
OmniDesk answers in your practice's name, on the calls your team cannot reach, and on every call once you have closed. Evenings, Sundays, and the week your receptionist or secretary is off with flu.
It has the conversation you would have had
Your opening hours, your services, your clinicians, your consultation fees, what a sight test includes and what an OCT scan is for. It only knows what you have approved, so it cannot invent an answer to look helpful.
It books, or it fetches a person
Routine appointment written into the diary, a callback arranged, or the call handed to your team with a summary of what has been said. Anything urgent or upset goes to a human on the rules you set, not on the worker's judgement.
You can read every word of it
Every conversation is logged. You see what was asked, what was answered and what was escalated. If something isn't right, we fix it that week, and we spend the first 90 days training and refining.
Ten workers. Hire one.
Each AI worker is trained for a specific role in your practice. Two more workers, OmniNurture™ and OmniCart™, have just joined the workforce. Most organisations still start with the phone, because that is the leak they can feel. Prove it against your own numbers, then add the next workers when you're ready.
OmniDesk™
AI Front Desk Reception
Answers inbound calls day and night. Routine enquiries, bookings, reschedules, and transfers to your team when a person is needed.
OmniRevive™
AI Database Reactivation
Reactivates dormant patient databases and unconverted enquiries, within the contact permissions you confirm. Your database is the asset you already paid for.
OmniConcierge™
AI WEBSITE SUITE
Talks to the people already on your website at nine in the evening, answers what you have approved, and books them in. Chat, voice or video. Get buyer intent data and even have direct video calls with your site visitors.
OmniConnect™
AI Conversational SMS
Two-way text conversations rather than one-way reminders. Answers a question, then books the appointment in the same thread.
OmniTrust™
AI Reviews and Reputation
Asks the right patients for a Google review at the right moment, and tells you privately when somebody was unhappy before they post it.
OmniSocial™
AI Social Media Engagement
Replies to comments and direct messages across your social channels, and moves the ones worth moving into an appointment.
OmniGrow™
AI Speed-to-Lead
Responds to new advertising enquiries the moment they arrive, then follows up until the patient books or asks you to stop.
OmniCloser™
AI Outbound Conversion
Outbound voice, or SMS followed by voice, to follow up the enquiries that did not book first time and get consultations in the diary.
OmniNurture™
AI Email and SMS Nurture
Automated email and SMS follow-up series written for a specific patient moment: a new enquiry, a first sight test, pre and post cataract surgery, a new contact lens wearer.
OmniCart™
AI Dropped Cart Recovery
AI powered recovery of abandoned online baskets and part-finished bookings, so a patient who got as far as choosing and then stopped is followed up rather than lost.
Start with the phone. Add the rest later.
The follow-up nobody in your practice has time to write.
OmniNurture is the specialist worker that automates email and SMS follow-up for a specific patient moment. Not a newsletter, and not a reminder. A written series that lands at the right interval for the situation the patient is actually in.
It runs inside your own CRM, so you can see every series, every message and every patient it has been sent to. We write the series, you approve it, and the worker sends it.
Example Automations
We will build your automations bespoke to your practice.
Every message is reviewed clinically before it is switched on, and contact permissions are confirmed with you first.
In 2026, AI is rapidly impacting the Eye Care industry.
Ophthalmologist, Founder & CEO
There was a time when a practice could decide whether it needed a website. That decision does not exist any more. AI is going the same way, only much faster
In 2008 it was Google. In 2026 it is AI.
I have owned optometry practices and grown them. The rota, the wage bill, the rent and rates, the months you look at the figures before anything else.
I also work in ophthalmology at consultant grade, so I have seen the referral pathway from most sides. The practice deciding whether something goes today or next week. The hospital that receives it. The surgery itself, and the letter that sends the patient back to their optometrist.
In 2008 I co-founded OptiCommerce. Google, social media and e-commerce all arrived at once, and practices had to work out what to do about them while still seeing patients. Over the decade that followed I worked with hundreds of eye care practices across the UK, Europe and North America.
The same thing is happening again, but much faster. AI is hitting eye care from several directions at the same time, every week brings another thing you are told you should already be doing, and there is no sensible way to keep up with it while you are running a busy practice.
That is what Omni A-Eye is for. The sorting is already done. Ten AI workers, each with a single job, every one built for eye care, working 24/7/365 - designed to help your practice grow and serve your patients better, without you increasing your headcount.
What Can Your AI Workforce Deliver For Your Eye Care Practice?
AI workers working 24/7, 365 days a year, freeing precious time for your human team to carry out high value work.
More Revenue
- More appointments booked.
- More recalls attended.
- More treatment conversions.
- More retained patients.
Increased Capacity
- Every call answered.
- Every enquiry followed up.
- Every patient contacted.
- Every review requested.
Improved Experience
- Faster responses.
- Better communication.
- Shorter waiting times.
- Consistent service.
This is not a plan to replace your reception team.
Your team is why patients come back and recommend you. Nobody buys a pair of varifocals, or agrees to surgery, because of a phone system.
The work being handed over is the work that was never getting done anyway. The call that rang out. The recall nobody had ten minutes for. The review nobody felt comfortable asking for. Handing that to a worker gives your people back the part of the job they are good at, which is the patient standing in front of them.
Agreed in writing before a single call is answered. Omni A-Eye workers do not:
- —Diagnose, or say whether a symptom is serious
- —Give clinical advice or interpret what a patient describes
- —Prescribe, or advise on drops, dosing or recovery
- —Handle a red eye or sudden loss of vision beyond recognising it and reaching a person fast
- —Answer anything outside the information your practice has approved
We are not going to show you a calculator.
You have probably seen one. Enter your calls per day, enter an assumed percentage of missed calls, watch it produce a large annual loss in red type!
Omni A-Eye AI is much more than a voice reception worker. And it is not all about revenue. The time saved, the patients served and the efficiencies the suite bring carry value that an online calculator can't quantify.
On the demo call you experience the AI working live, in real time, on your own practice, on your phone and your PC. We look into whether you would benefit or not from implementing AI. If it turns out you do not have need, we will say so. If you do, then you can decide in your own time.
The 72 Hours to 90-Day Proof Guarantee
Your first worker can be live in 72 hours.
Before we build anything we agree what your AI team must achieve for your practice. It is bespoke to your practice, not generic.
At 90 days we audit it against that. If it has not delivered results, the workers stay free until they do.
If for some reason they simply cannot, or if you wish to 'fire' 1 or more AI workers, you don't pay the licence fee.* So in effect, your risk is limited to a setup per worker, and 90 days of work. We don't do free trials due to the time we invest in each pratice setup.
*Licence fee for that worker. Deployment/setupup and 90 days of work costs apply.
From Live Demo To Deployed Workforce.
A simple, guided process to deploy AI in your eye care organisation. Live in as little as 72 hours.
Choose Your Workforce
Select the team of AI workers that fit your current operational needs.
We Set It Up
We configure and train your AI workers to your specific protocols and escalation rules.
Go Live
Your AI workers connect to your existing systems and begin handling work immediately.
See The Results
Monitor performance, read conversations, and watch your capacity and revenue grow.
Choose Your AI Workforce.
Complete teams of trained AI digital workers who work 24/7, 365. Start with a single AI worker. See it work. Scale when you are ready.
The One
Your AI Reviews Worker.
+ setup and licence fee
Single site practice or Consultant.
One highly trained A.I worker that automates collecting Google reviews from your patients. More reviews builds the trust of your practice, and pushes your website higher up Google search rankings, so more people find you and more traffic arrives.
- Includes OmniTrust™ - A.I Reviews on Autopilot
- Full 72 hour technical setup
- Complete A.I training on your practice
- 24/7/365 support
The Fab Four
The Essential AI Workforce.
+ setup and licence fee
Single site practice or Consultant.
Four A.I workers that improve patient communication, increase enquiries and bookings, and enhance the patient experience. Ideal for most independent practices seeking to free up admin and care team time.
- OmniDesk™ - A.I Voice Reception
- OmniConnect™ - A.I conversational SMS
- OmniTrust™ - A.I Reviews
- OmniConcierge™ - A.I Website Conversion Suite
- Complete A.I training
- 24/7/365 support
The Magnificent Seven
The Complete AI Workforce.
+ setup and licence fee
Single site practice or Consultant.
Seven specialist A.I workers that attract, engage, convert and retain more patients while creating more capacity for your team. Includes bespoke OmniNurture™ follow-up series built for your practice.
- OmniDesk™, OmniConnect™, OmniTrust™
- OmniSocial™, OmniGrow™
- OmniNurture™, OmniRevive™
- A.I training, support and updates
Enterprise Workforce
Custom deployment
Bespoke Intelligence Layer
The AI Solutions Provider To The Eye Care Industry.
Bespoke AI intelligence infrastructure for multi-site optometry chains and optical groups, EMR and practice management software companies, manufacturers and suppliers, eye hospitals and refractive surgery groups.
- Bespoke AI workers
- Custom integrations
- Enterprise deployments
- EMR software licensing
- Growth partnerships
Pricing is discussed on the demo call..
Worldwide support included with every workforce.
1-1 Onboarding calls. 24/7 Technical Support. Our team is there to ensure your A.I Workforce is delivering value to your practice and organisation.
N America, S America, Europe, MENA, Asia, Australia.
Frequently Asked Questions
Everything you need to know about hiring your AI workforce.
Ring your own AI receptionist and hear what your patients would hear.
Most AI demonstrations show you somebody else's chatbot answering somebody else's questions, which tells you nothing at all. We build a worker on your practice before we speak, using what is already on your website.
Thirty minutes, on a screen share, looking at your own practice.
Before the call
We build a worker trained on your practice, your services and your opening hours.
On the call
Ask it what your patients ask. Then telephone it yourself, out of hours, and behave like a patient.
After the call
If you choose to, your first AI worker will be live and adding value within 72 hours of you providing relevant information.